Index
Product Concept
2025
App
Designing the app of one of the biggest digital influencers in Brazil.
Designing the app of one of the biggest digital influencers in Brazil.
Product Concept
2025
App
Designing the app of one of the biggest digital influencers in Brazil.
Overview
Overview
Year: 2024
Duration: 4 months
My performance:
Stakeholder management;
Object mapping;
Product information architecture;
Design concept;
Results:
We managed to deliver a product with a modular structure that could be used both by the client and by the consulting firm as part of the product shelf.
Screen
3
Screen
3
Context
Context
Lorena Improta, known as Lore Improta, is a Brazilian dancer, digital influencer, entrepreneur, presenter, and advertiser.
Lorena Improta, known as Lore Improta, is a Brazilian dancer, digital influencer, entrepreneur, presenter, and advertiser.
WA was hired to develop the concept for the influencer's first own app.
WA was hired to develop the concept for the influencer's first own app.
Lorena has more than 16 million followers and as an advertising professional, she wanted to implement a strategy to funnel her audience into her own social network and move away from dependence on hegemonic platforms.
Lorena has more than 16 million followers and as an advertising professional, she wanted to implement a strategy to funnel her audience into her own social network and move away from dependence on hegemonic platforms.
The goal was to reduce costs with ads and to produce data about your audience within an internal tool and apply this to business intelligence tactics.
The goal was to reduce costs with ads and to produce data about your audience within an internal tool and apply this to business intelligence tactics.
Team
Rafaela Paludo
Product Design Specialist
In this project, I collaborated with another product designer specialist, who helped me with benchmarking and was crucial for building the interface by applying the client's Brandguide.
Rafaela Paludo
Product Design Specialist
In this project, I collaborated with another product designer specialist, who helped me with benchmarking and was crucial for building the interface by applying the client's Brandguide.
Approach
Defining the design strategy
Approach
Defining the design strategy
We studied the products in this niche (Netflix, Amazon Prime, Max...) to understand what objects were part of the product structure, after having well-structured documentation about the objects and the relationships between these objects in the product's information architecture. We designed the user journey and the information architecture layout of the app.
We studied the products in this niche (Netflix, Amazon Prime, Max...) to understand what objects were part of the product structure, after having well-structured documentation about the objects and the relationships between these objects in the product's information architecture. We designed the user journey and the information architecture layout of the app.
OOUX
Object-Oriented User Experience
Experiência de usuário orientada a objetos
OOUX
Object-Oriented User Experience
Experiência de usuário orientada a objetos
ORCA Sprint
O
Objects
Objects
R
Relationship
Relationship
C
CTA
CTA
A
Attribute
Attribute
Phase 1
Phase 1
Discovery
Discovery
Phase 2
Phase 2
Requirements
Requirements
Fase 3
Fase 3
Prioritization
Prioritization
Phase 4
Phase 4
Sketch - Concept - Prototype - Test
Sketch - Concept - Prototype - Test
Object-Structure
Building the information architecture
Object-Structure
Building the information architecture
Video title here
Video title here
Object-Oriented Product Mapping
Object-based PRD
Object-based PRD
Object-Oriented Product Mapping
Object-Oriented Product Structure
Object-Oriented Product Structure
Brand application
Applying the client's brand guidelines
Brand application
Applying the client's brand guidelines
The Lorena brand had variations defined by target audience. In the app, we used two brands: Lore In Play and Lore In Baby. Each required adjustments in color and typography.
The Lorena brand had variations defined by target audience. In the app, we used two brands: Lore In Play and Lore In Baby. Each required adjustments in color and typography.
Color update
Update of typographic styles
Modularization of the interface
Color update
Update of typographic styles
Modularization of the interface
Maintain visual unity with Lore in Play,
without losing its characteristics.
Maintain visual consistency with Lore in Play, without losing its characteristics.
Maintain visual unity with Lore in Play,
without losing its characteristics.
Prototypes
Prototypes
Screen
4
Screen
5
Screen
3
Screen
4
Screen
5
Screen
3
Screen
4
Screen
5
Screen
3
For taking the time to read my work.
If you liked my work, if you want to know more about my work. Get in touch with me and let's talk!
For taking the time to read my work.
If you liked my work, if you want to know more about my work. Get in touch with me and let's talk!