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Solving complex product challenges

Solving complex product challenges

Product Design Architect

Product Design Architect

I bridge the gap between business strategy, engineering, and user experience to scale global digital products.

I bridge the gap between business strategy, engineering, and user experience to scale global digital products.

My latest projects

My latest projects

  • healthcare

    payments

    B2B

    foodtech

    retail

    sports

    technology

    AI

    wealth-managment

    streaming

    ooux-design

    information-arquitechture

    product-concept

    UI-design

    dashboard-design

    user-flow

    prototype

    user-research

    data-analytics

    design-system

  • healthcare

    payments

    B2B

    foodtech

    retail

    sports

    technology

    AI

    wealth-managment

    streaming

    ooux-design

    information-arquitechture

    product-concept

    UI-design

    dashboard-design

    user-flow

    prototype

    user-research

    data-analytics

    design-system

Selected Works

Selected Works

WA

2024

VTEX Day APP

In this case, you will see how I use OOUX to update information architecture issues and create a white-label product for one of the biggest global digital e-commerce events.

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Marvin

2023

Reducing Churn from 43% to 9%

How I tackle a chalenge with a lot of data analysis and stakeholder management

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WA

2025

Lorena Improta APP

Criando o App de uma das maiores influenciadoras digitais do Brasil

Veja o case completo